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Cause-related advertising represents the confluence of perspectives from several specialised areas of inquiry corresponding to advertising for nonprofit organizations, the promotion mix, corporate philanthropy, company social responsibility, fund-raising administration, and public relations. The authors define the concept of cause-related advertising, its characteristics, and how organizations, both for-profit and not-for-profit, can profit from efficient use of this promising advertising device. Support from the corporate sector is an important revenue supply for many nonprofit organizations. In this article, we contemplate individual-level influence throughout the decision-making processes of firms as they make selections concerning nonprofit arts sponsorship.

These abilities are applied in a particular emphasis through one course from one faculty. This diploma can provide a launching pad into other further studies and other degree programmes. The BC Art Collection was established by the Government of British Columbia in 1974 to encourage the province’s artists and to extend public awareness and appreciation of art. We will see how that goes, study these pilots, before contemplating whether to increase the higher worship limits and live music to all ROs and non secular actions. So we’ve commenced two separate pilots, in selected ROs – one to permit up to 250 persons at a time for …